Solutions

Tag Governance for Every Workflow

Whether you're auditing solo, collaborating with a team, or managing multiple clients, IDM has the right tool for you.

Trusted by marketing teams for tag auditing, vendor detection and data layer validation.

IDM Crawler

Desktop application for deep technical audits.

  • 5-Pillar governance scoring
  • Unmanaged tag detection (30+ vendors)
  • Data layer validation (GTM, Tealium, Adobe)
  • Single page & full site crawl
  • Local processing, privacy-first
  • Excel export for audit data
  • Branded PDF report summary
Download for Windows Portable
Windows 10+ | Free for all users

IDM WebApp

Cloud platform for centralized governance.

  • Centralized dashboard
  • Cloud storage for audit results
  • Team collaboration & role management
  • Historical trend analysis
  • Client access (view-only to assigned sites)
  • White-labeled reports (Agency Plan)
View Plans
Starter plan includes 1 upload/day

IDM Extension

Browser extension for on-the-fly inspections.

  • One-click page audits
  • Real-time tag inspection
  • Highlight unmanaged scripts
  • Quick export of findings
  • Seamless WebApp integration
Coming 2027
Join waitlist for early access
How It Works Together
1. Audit with Crawler

Run deep technical audits on your website locally.

2. Upload to WebApp

Sync results to the cloud for team collaboration.

3. Monitor & Report

Track changes over time and share insights.

Perfect For
Solo Practitioners

Freelancers and consultants auditing client sites.

Marketing Teams

In-house teams managing tag governance.

Agencies

Managing multiple clients with white-label reports.

Supported Vendors
Tag Managers
  • Google Tag Manager
  • Tealium iQ
  • Adobe Launch
  • Segment
Analytics
  • Google Analytics 4
  • Adobe Analytics
  • Mixpanel
  • Amplitude
  • Heap
  • ContentSquare
  • Hotjar
  • FullStory
Advertising
  • Google Ads
  • Meta Pixel
  • LinkedIn Insight
  • TikTok Pixel
  • Microsoft Ads
Media & Testing
  • Brightcove
  • Optimizely
  • VWO
  • LaunchDarkly
30+ vendors supported with continuous additions
Frequently Asked Questions
No. Start with IDM Crawler — it's completely free and does everything locally. Add WebApp when you need cloud storage or team collaboration. The extension is for quick on-the-go inspections.
Yes. IDM Crawler processes everything locally on your machine. WebApp data is encrypted at rest and in transit. We never sell or share your audit data.
The WebApp is designed to work with audit data from IDM Crawler. You run audits locally, then upload results to the WebApp for storage, collaboration, and reporting.
The Crawler is a full desktop application for comprehensive site audits. The extension is a lightweight browser tool for quick, real-time inspection of the page you're currently on.
You can export audit data to Excel format. For reporting, we offer branded PDF report summaries. White-labeled reports are available for Agency plans.

Ready to take control of your tags?

Start with IDM Crawler — it's free forever for local use.

Download Crawler View Pricing

Explore more: Pricing | Download Crawler | Sample Report | Documentation