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Every IDM Crawler audit generates a comprehensive, professional-grade report that helps you identify and fix tag governance issues.*

Actionable recommendations for each issue

Severity based issue counting

Executive summary for stakeholders

White-label reports for agencies

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INSIGHT DRIVEN MARTECH

Crawler Audit Report

Target: example.com • April 23, 2026 • 24 pages crawled

Executive Summary
This audit identified 5 critical and high-priority issues across 14 total findings. Immediate remediation is recommended for Critical and High severity issues to ensure compliance and optimal performance.

Total Issues

Critical

High

Medium

Low

Detailed Audit Findings

Issue Details	Severity
TRACKING INTEGRITY Duplicate Google Analytics tags detected Remove duplicate GA4 and Universal Analytics tags. Consolidate to single GA4 implementation.	CRITICAL
CONSENT & PRIVACY Pre-consent tag firing detected Review tag firing rules in GTM. Ensure all tags respect consent selection.	CRITICAL
DATA LAYER Missing ecommerce events on checkout Implement dataLayer push for purchase, add_to_cart, and begin_checkout events.	HIGH
PERFORMANCE 12 blocking scripts detected Add async/defer attributes to non-critical third-party scripts.	HIGH
GOVERNANCE Hardcoded Meta Pixel outside tag manager Migrate Meta Pixel to GTM for proper governance and version control.	HIGH
DATA LAYER Duplicate dataLayer events firing Review GTM tags for duplicate triggers. Consolidate event pushes.	MEDIUM
PERFORMANCE Third-party script bloat (32 vendors) Audit and remove unused third-party scripts. Consider tag consolidation.	MEDIUM
TRACKING INTEGRITY Inconsistent vendor IDs across pages Standardize tracking IDs across all pages using variable resolution.	LOW
GOVERNANCE Inline tracking scripts detected Move inline tracking to tag management system for central governance.	LOW

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