Privacy Policy
Effective Date: May 20, 2026
We may update this policy from time to time. Changes will be posted here.
Introduction
At Insight Driven MarTech ("IDM", "we", "us", or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our desktop application, web application, browser extension, and website (collectively, the "Services").
We believe that privacy is a fundamental right. IDM is designed with a privacy-first approach, your audit data stays on your machine unless you explicitly choose to upload it to our cloud services.
Quick Summary
| Local Audits | Your audit data never leaves your computer | Fully Private |
| Cloud Uploads | Only uploaded when you explicitly choose to | User Controlled |
| Account Data | Email, name, organization details | Stored Securely |
| Payment Information | Processed by LemonSqueezy, IDM never stores card details | PCI Compliant |
| Basic Telemetry | App version, OS, launch counts, crash types (opt-out, no personal data) | Anonymous |
1. Information We Collect
1.1 Information You Provide
- Account Information: When you register for an account, we collect your email address, name, and organization details.
- Profile Information: You may optionally provide additional information like company role and industry.
- Communication: When you contact us at support@idmartech.com, we collect your messages and any attachments.
- Billing Information: We do not collect or store payment card details. All payments are processed securely by LemonSqueezy.
1.2 Information Collected Automatically
- Basic Telemetry (Opt-Out): By default,
we collect anonymous basic telemetry to improve IDM
Crawler. This includes:
- App version and operating system
- App launch events (to count active users)
- Crash reports (error type only, no stack traces)
- Full Analytics (Opt-In): When you
enable telemetry in settings, we additionally collect:
- Crawl statistics (pages crawled, scripts found, duration)
- Feature usage counts (cloud sync, exports)
- Performance metrics
- Device Information: Operating system, browser type, and application version.
- Log Data: IP address, timestamps, and error logs for debugging (respects privacy mode).
1.3 Audit Data (Your Content)
- Local Audits: Your audit results are stored locally on your device. We never have access to them unless you upload.
- Cloud Uploads: When you explicitly upload audit results, they are stored on our secure cloud infrastructure.
- Website URLs: The URLs you audit are stored as part of your audit history (only when uploaded to cloud).
2. How We Use Your Information
- To Provide and Maintain Services: Process your audits, store cloud data, and deliver reports.
- To Process Payments: Payment processing is handled by LemonSqueezy. We receive only your subscription status and billing history.
- To Improve Our Services: Analyze usage patterns to enhance features and performance.
- To Communicate: Send account notifications, security updates, billing reminders, and support responses.
- To Comply with Legal Obligations: Respond to lawful requests from authorities.
- To Protect Our Rights: Prevent fraud, abuse, and security incidents.
2.1 Telemetry & Product Improvement
IDM Crawler uses PostHog to collect anonymous telemetry. We have two tiers:
- Basic Telemetry (Opt-Out, Default On): Helps us understand how many users are actively using IDM Crawler and what issues they encounter. This is anonymous and cannot identify you.
- Full Analytics (Opt-In): When enabled, helps us understand feature usage and performance. This is completely anonymous and never includes URLs, domains, or crawl data.
What we NEVER collect: Personal information (email, name), URLs, domain names, page content, passwords, or your crawl data.
You can change your telemetry preferences anytime via Help → Privacy Settings in the desktop app.
3. Data Storage & Security
3.1 Local Storage (Desktop Crawler)
IDM Crawler stores all audit data locally on your computer. We never have access to your local audit results unless you choose to upload them. You can delete local data at any time by clearing the application data folder.
3.2 Cloud Storage (WebApp)
When you upload audit data to the WebApp, it is encrypted at rest and in transit. We use industry-standard AES-256 encryption for stored data and TLS 1.3 for data in transit. Your data is hosted on secure cloud infrastructure (Firebase/Google Cloud Platform) with regular security audits.
3.3 Payment Data
IDM does not collect, process, or store your credit card or payment details. All payment information is collected directly by LemonSqueezy, our secure payment processor. LemonSqueezy is PCI-DSS Level 1 compliant. We receive only your subscription status, billing history, and invoice references, never your full card details.
3.4 Data Retention
- Starter Plan: Local storage and 30-day cloud retention.
- Professional Plan: 90-day cloud retention for uploaded audits.
- Agency Plan: Unlimited cloud retention.
- Account Data: Retained until you delete your account or request deletion.
- Billing Records: Retained for 7 years for tax and legal compliance (as required by law).
4. Data Sharing & Disclosure
We do not sell your personal data. Period. We only share your information in the following circumstances:
- With Your Consent: When you explicitly authorize sharing.
- Service Providers: Trusted third parties who assist with hosting, analytics, and support (they are bound by confidentiality agreements).
- Payment Processing: LemonSqueezy processes payments, they receive your name, email, and payment method information.
- Legal Requirements: When required by law or to protect rights and safety.
- Business Transfers: In the event of a merger or acquisition (you will be notified).
Third-Party Services We Use
| Service | Purpose | Data Processed | Privacy Policy |
|---|---|---|---|
| Firebase (Google) | Authentication, Database, Cloud Functions | Account data, uploaded audits, usage logs | Google Privacy |
| LemonSqueezy | Payment processing, subscription management, billing | Name, email, billing address, payment method | LemonSqueezy Privacy |
| PostHog | Anonymous telemetry and product analytics | App version, OS, anonymous install ID, event counts (NO personal data) | PostHog Privacy |
5. Your Rights & Choices
Depending on your location, you may have the following rights:
Right to Access
Request a copy of your personal data.
Right to Rectification
Correct inaccurate or incomplete data.
Right to Deletion
Request deletion of your data ("Right to be Forgotten").
Right to Portability
Export your data in a machine-readable format.
How to Exercise Your Rights
To exercise any of these rights, please contact us at support@idmartech.com. We will respond within 30 days.
Opt-Out Options
- Basic Telemetry: Disable in desktop
app via Help → Privacy Settings. You can also delete the
analytics_config.pyfile to fully disable. - Full Analytics: Keep disabled by default, or disable in settings if enabled.
- Marketing Emails: Click "unsubscribe" in any marketing email.
- Cookies: Manage cookie preferences through your browser settings.
6. Children's Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at support@idmartech.com, and we will delete it.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your own, including Sri Lanka (where IDM is located) and the United States (where our service providers operate). We ensure appropriate safeguards are in place, including Standard Contractual Clauses for transfers from the EEA, UK, and Switzerland.
8. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website and WebApp to:
- Authenticate users and maintain session state.
- Remember preferences and settings.
- Analyze website traffic anonymously.
You can control cookies through your browser settings. Blocking cookies may affect functionality.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new policy on this page with an updated effective date.
- Sending an email notification to registered users (for significant changes).
- Displaying a notice within the application.
We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, our data practices, billing issues, or subscription inquiries, please contact us:
Colombo, Sri Lanka
For payment-related issues, you may also contact LemonSqueezy Support directly.