This is an archived version of IDM's Privacy Policy (Version 1.0, effective April 9, 2026). This policy is no longer in effect. View the current privacy policy →
Privacy Policy
Effective Date: April 9, 2026
We may update this policy from time to time. Changes will be posted here.
Introduction
At Insight Driven MarTech ("IDM", "we", "us", or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our desktop application, web application, browser extension, and website (collectively, the "Services").
We believe that privacy is a fundamental right. IDM is designed with a privacy-first approach — your audit data stays on your machine unless you explicitly choose to upload it to our cloud services.
Quick Summary
| Local Audits | Your audit data never leaves your computer | Fully Private |
| Cloud Uploads | Only uploaded when you explicitly choose to | User Controlled |
| Account Data | Email, name, organization details | Stored Securely |
| Usage Analytics | Anonymous, opt-out available | Optional |
1. Information We Collect
1.1 Information You Provide
- Account Information: When you register for an account, we collect your email address, name, and organization details.
- Profile Information: You may optionally provide additional information like profile photo, company role, and industry.
- Communication: When you contact support, we collect your messages and any attachments.
1.2 Information Collected Automatically
- Usage Data: We collect anonymous usage statistics to improve our Services.
- Device Information: Operating system, browser type, and application version.
- Log Data: IP address, timestamps, and error logs for debugging.
1.3 Audit Data (Your Content)
- Local Audits: Your audit results are stored locally on your device. We never have access to them unless you upload.
- Cloud Uploads: When you explicitly upload audit results, they are stored on our secure cloud infrastructure.
- Website URLs: The URLs you audit are stored as part of your audit history (only when uploaded to cloud).
2. How We Use Your Information
- To Provide and Maintain Services: Process your audits, store cloud data, and deliver reports.
- To Improve Our Services: Analyze usage patterns to enhance features and performance.
- To Communicate: Send account notifications, security updates, and support responses.
- To Comply with Legal Obligations: Respond to lawful requests from authorities.
- To Protect Our Rights: Prevent fraud, abuse, and security incidents.
3. Data Storage & Security
3.1 Local Storage (Desktop Crawler)
IDM Crawler stores all audit data locally on your computer. We never have access to your local audit results unless you choose to upload them. You can delete local data at any time by clearing the application data folder.
3.2 Cloud Storage (WebApp)
When you upload audit data to the WebApp, it is encrypted at rest and in transit. We use industry-standard AES-256 encryption for stored data and TLS 1.3 for data in transit. Your data is hosted on secure cloud infrastructure with regular security audits.
3.3 Data Retention
- Starter Plan: Local storage only (no cloud retention).
- Professional Plan: 90-day cloud retention for uploaded audits.
- Enterprise Plan: Unlimited cloud retention.
- Account Data: Retained until you delete your account or request deletion.
4. Data Sharing & Disclosure
We do not sell your personal data. Period. We only share your information in the following circumstances:
- With Your Consent: When you explicitly authorize sharing.
- Service Providers: Trusted third parties who assist with hosting, analytics, and support (they are bound by confidentiality agreements).
- Legal Requirements: When required by law or to protect rights and safety.
- Business Transfers: In the event of a merger or acquisition (you will be notified).
Third-Party Services We Use
| Service | Purpose | Data Processed | Privacy Policy |
|---|---|---|---|
| Firebase | Authentication & Cloud Storage | Account data, uploaded audits | Google Privacy |
| PostHog | Product Analytics (Anonymous) | Usage patterns, feature clicks | PostHog Privacy |
| Sentry | Error Tracking | Error logs, stack traces | Sentry Privacy |
5. Your Rights & Choices
Depending on your location, you may have the following rights:
Right to Access
Request a copy of your personal data.
Right to Rectification
Correct inaccurate or incomplete data.
Right to Deletion
Request deletion of your data ("Right to be Forgotten").
Right to Portability
Export your data in a machine-readable format.
How to Exercise Your Rights
To exercise any of these rights, please contact us at privacy@idmartech.com. We will respond within 30 days.
Opt-Out Options
- Analytics: You can disable anonymous usage analytics in application settings.
- Marketing Emails: Click "unsubscribe" in any marketing email.
- Cookies: Manage cookie preferences through your browser settings.
6. Children's Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will delete it.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses for transfers from the EEA, UK, and Switzerland.
8. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website and WebApp to:
- Authenticate users and maintain session state.
- Remember preferences and settings.
- Analyze website traffic anonymously.
You can control cookies through your browser settings. Blocking cookies may affect functionality.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new policy on this page with an updated effective date.
- Sending an email notification to registered users (for significant changes).
- Displaying a notice within the application.
We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Colombo, Sri Lanka